Friday Jun 17, 2022
2:00 PM - 5:00 PM MDT
Online via Zoom
https://smallbusinessbc.ca/education/market-research-for-your-business-package-2022-06-17?utm_campaign=May&utm_medium=email&utm_source=newsletter&utm_content=newsletter&mc_cid=bab26765c6&mc_eid=b1197d041d
Hosted by Small Business BC
Session 1 of 2
Understanding Primary and Secondary Market Research
In this two-part seminar package, Small Business BC’s Market Research expert, Mark Eversfield will teach you the important steps of gathering both secondary and primary market research.
You will learn how ask the right questions, collect key data and interpret that information to help you make strategic business decisions.
Sessions included:
Things to bring:
As a bonus, purchase of this package includes a brief consultation with Mark Eversfield (appointment required) aimed at helping you make sense of your research findings.
Presented By: Mark Eversfield, Market Research Expert at Small Business BC
Identify key resources of secondary data for your business
Set up automated tools for a continuous feed of customized data
Differentiate between quantitative and qualitative data
The difference between quantitative and qualitative data
How to determine your business viability
Uncover successful methods of collecting market research data
Printed courtesy of www.ferniechamber.com – Contact the Fernie Chamber of Commerce for more information.
102 Commerce Road, Fernie, BC V0B 1M5 – 250.423.6868 – members@ferniechamber.com