Virtual Workshop - Modern Marketing for Small Businesses

Description

Presented by Mike McPhee, Mike has spent more than 20 years working in tourism, marketing, design and content creation.  As a photographer and writer, he has a couple thousand published images, over 100 magazine and newspaper articles and 1 book. He has also produced and directed several videos and TV shows.  Within tourism, he has been working on the resort marketing side for over 17 years and is currently the Director of Sales and Marketing for Island Lake Lodge.  Mike also spent 8 years on the Tourism Fernie Board of Directors & Marketing Committee, over 2 years on the Destination British Columbia Marketing Committee, as well as various other boards and committees within the region.  He also holds a Master of Arts in Tourism Management and teaches marketing in the Royal Roads University graduate program.  

Topics to be covered:

• Marketing for small businesses
• Marketing Trends
• Digital Media
• Basic Branding
• Product development