Tuesday Aug 23, 2022
2:00 PM - 5:00 PM MDT
Virtual
https://smallbusinessbc.ca/education/market-research-2-surveys-and-focus-groups-2022-08-23
Hosted by Small Business BC
Primary Market Research to Understand Your Customer
Primary market research helps to take the guesswork out of important business decisions. Harnessing tools like surveys and focus groups, it can tell you how much your clients will spend, what motivates them to buy, and a greater understanding of customer needs and pain points.
Join Mark Eversfield, Small Business BC’s Market Research Analyst, as he teaches you effective tools for collecting primary market research.
Please prepare:
As a bonus, purchase of this webinar includes a brief consultation with Mark Eversfield (appointment required) aimed at helping you make sense of your research findings.
The difference between quantitative and qualitative data
How to determine your business viability
Uncover successful methods of collecting data
Identify the key questions to ask when conducting Market Research
Take away on-going information search and monitoring tactics
Key tools for gathering information
Printed courtesy of www.ferniechamber.com – Contact the Fernie Chamber of Commerce for more information.
102 Commerce Road, Fernie, BC V0B 1M5 – 250.423.6868 – members@ferniechamber.com