Marketing Fundamentals: Work Smarter, Not Harder

Description

Hosted by WeBC
 

One of the challenges of owning a small business is to know how to market effectively on a tight budget. Marketing is most effective when it is both strategic and creative, so how do you strike that balance? A lot of marketing is common sense!

In this workshop, Cathy Burrell, WeBC Client Service Coordinator, will introduce you to the six keys of “common-sense” marketing. You’ll discover how to apply tried and true maxims to your work, so you can spend less time on marketing tasks and focus on what really works for your business.

This workshop will help you to:

• Understand the 6 key marketing concepts
• Determine the best ways to ensure that your marketing dollars and efforts are properly targeted to attract the customers you want for your business

This is the first session in a 3-part series Maximum Marketing, Minimum Effort: Build a Strategy Specific to Your Business.