Market Research 2: Surveys and Focus Groups
Hosted by Small Business BC
Primary Market Research to Understand Your Customer
Primary market research helps to take the guesswork out of important business decisions. Harnessing tools like surveys and focus groups, it can tell you how much your clients will spend, what motivates them to buy, and a greater understanding of customer needs and pain points.
Join Mark Eversfield, Small Business BC’s Market Research Analyst, as he teaches you effective tools for collecting primary market research.
As a bonus, purchase of this webinar includes a brief consultation with Mark Eversfield (appointment required) aimed at helping you make sense of your research findings.